About Us
Superfecta Management is a team that blends different backgrounds with a collective love for all things creative. We are strategists, artists, and writers who help businesses create an unmistakable online presence.
MEET THE TEAM
OWNER & CEO
Nicole, co-founder of Superfecta Management and wearer of many hats (literally), takes the lead on client relations and the digital side of operations. She’s loyal, energetic, always ready for an adventure (or a glass of Pinot Noir), and guaranteed to bring all the positive vibes. Her true passion in the marketing world is email marketing, but loves to bring a brand to life from the ground up: starting with branding identify, design, and strategy. Business woman / wife / mother of three, Nicole aims to help small businesses hit their marketing goals and bring their unique content to life.
DIGITAL MARKETING & CONTENT MANAGER
Lauren, our Digital Marketing & Content Manager, received her BBA in Marketing from Loyola University Maryland and has years of professional experience in marketing, hospitality, and event management. She loves creating attention-grabbing content, delivering engaging and memorable experiences, and staying up to date on the latest trends and technologies. Outside of working for Superfecta, you can probably find her taking a spin class, adding to her record collection, enjoying an iced americano (before it becomes time for a glass of wine), or cuddling her dog, Levi.
CREATIVE CONTENT & PARTNERSHIPS MANAGER
Born and raised in Upstate New York, Kayla developed an appreciation for small businesses at a young age. She brings a unique perspective to the team, gained from her experiences both behind the camera (as a content creator), and in front of it (as a model).
Through her involvement in working alongside businesses of all capacities, she has developed an eye for creating compelling yet relatable content while guiding brands toward success in their digital goals. In her free time, Kayla enjoys reading the latest thrillers, curating her Pinterest boards, and exploring her new-found hobby, embroidery!
DIGITAL CONTENT SPECIALIST
Meghan received a Bachelor’s degree in Business Management and is an experienced digital content creator. She loves creating compelling content for a vast variety of different businesses, helping them tell their unique stories and connect with their audience.
When she’s not working with Superfecta, you can find her on a beach or hiking with her dog, Aspen.
SOCIAL MEDIA & DIGITAL CONTENT CREATOR
Brianna is a digital storyteller with a full camera roll, a matcha in hand, and a passion for turning everyday moments into scroll-stopping content. As a Social Media & Digital Content Creator at Superfecta Management, she elevates brands through strategy, aesthetics, and social expertise.
A SUNY Cortland grad in Communication Studies, Brianna’s experience spans agency, in-house, and freelance work with clients across industries. When she’s not crafting content, she’s romanticizing life through yoga flows, shopping sprees, NYC getaways, cocktail hours, and cozy nights with her cat Nova.
For Brianna, content creation isn’t just a career…it’s her lens on the world, one story at a time.
CONTENT LEAD &
WEB EXPERIENCE MANAGER
With a degree in communications and a concentration in public relations from Marist University, Mariah brings a wealth of knowledge and expertise to our company. Her creative approach to content creation and project execution reflects her passion for her work. She loves creating compelling reels that tell a story and making clients dreams come true!
Outside of her role at Superfecta, Mariah dedicates time to her fitness routine at the gym, cherishes moments with her loved ones, and enjoys spending time with her wiener dog, Finn.
WEBSITE DEVELOPER & SEO SPECIALIST
Kyle Yagielski, our Web Developer + SEO Specialist, received his Bachelor in Digital Media Production from The University at Buffalo in 2019, and immediately dove headfirst into helping small businesses grow using digital marketing. He has a passion for finding creative solutions for technical problems, and thrives on collaboration in a wide variety of industries.
When Kyle isn't "logged on," you may see him at just about every Buffalo Bills home game, or playing his Sousaphone at music venues across the Northeast.
CONTENT & PRODUCTION SPECIALIST
With a strong foundation in photography and videography, Grace has spent years capturing stories, from lifestyle and fashion to sports and events. Grace is experienced in directing shoots, developing concepts, creating content, and managing socials. With a Bachelor’s degree in Marketing/Communications and a concentration in Entrepreneurship, Grace knows how to blend strategy and storytelling that converts.
In addition to being behind the camera, Grace also brings value in front of it. She has modeled for brand shoots and campaigns, giving her a dual perspective on set dynamics and creative direction.
In her free time Grace enjoys going on coffee runs with her girls and taking trips to New York City.
ADMINISTRATIVE ASSISTANT
Grace, our student intern, is currently a senior at Burnt Hills - Ballston Lake High School. She is planning on studying marketing in college and pursuing a career in social media or digital marketing. She fell in love with social media and digital marketing through her many business classes and the beginning of her internship. Grace loves creating content, marketing our clients, and finding ways to enhance her knowledge in the realm of this industry. She is loyal, responsible and always likes to have fun. While not at Superfecta, she is usually with her friends and family or shopping and getting an iced latte!
INTERN
Meet Lyndsey, a SUNY Cortland senior majoring in Business Economics with a double minor in Communications and Entrepreneurship (because one hustle just isn’t enough). She’s spent the past few years building her social media presence and now she’s ready to level up her skills in digital marketing, branding, and all things content.
When she’s not hitting the books or brainstorming the next big trend, you can find her dancing with her college team or hanging with friends. Lyndsey’s excited to bring her energy, creativity, and curiosity to the Superfecta squad and get real-world experience while making some marketing magic.
INTERN
Relaida is a college intern at Superfecta who plans to study marketing at Siena University. She brings a strong interest in marketing, organization, and creative work to the team, along with real-world experience from working with children and in fast-paced customer service environments.
At Superfecta, Relaida supports the team with behind-the-scenes tasks, contributes fresh ideas, and is always eager to learn more about the marketing world. She’s known for her positive energy, reliability, and team-first mindset.
Outside of work, she enjoys spending time with friends and family, shopping, and sipping an iced strawberry matcha on the beach.
We pride ourselves on working with our clients directly to learn their story, discover their specific needs and marketing goals, make a plan, and execute it in ways that exceed expectations.
Trust - Respect - Loyalty
We don’t just familiarize ourselves with the “what” of a business; we dig deeper to uncover the “why.” This fosters a positive and meaningful agency-client relationship, enabling us to create magic together.
"We were completely hooked on their passion"
Adding Superfecta Management to our team is one of the best decisions we have made for our business. Not only were we running a successful wedding planning firm, but we were also simultaneously starting a brand new adventure as venue owners/operators. We knew that in order to showcase The Kenmore Ballroom in the way we needed to, having SM run the show was the way to go. From the creative monthly content creation & posting, idea creation for giveaways and brand-specific promotions, & website management we finally met our match!! Their communication plan is clear, concise, and easy to manage. Their monthly reports help us see the results, growth, and brand recognition.
—Katie O, Katie O Weddings and Events
