Custom Branding Package for Fournier Plastic Surgery
Branding, Logo Design, Typography, Print, Signage, Merchandise
When Dr. Craig Fournier launched his new plastic surgery practice in Albany, he came to Superfecta to build a brand that felt elevated, modern, and unmistakably him. Our goal was to create an identity that reflects his refined aesthetic and precision as a surgeon, sleek, balanced, and beautifully confident. Through a custom branding package including logo design, typography, business cards, signage, and branded merchandise, we developed a visual system that brings his vision to life. The brand’s submark…a curved, stylized “F” symbolizes both symmetry and the natural lines of the human form, blending science and artistry in one timeless mark.
Dr. Fournier wanted a look that felt luxurious yet minimal, something that would hold its own in Manhattan but live right here in Albany. The result: a brand that’s sophisticated, bold, and effortlessly modern, a true reflection of his work and the experience he delivers.
The Fournier Plastic Surgery brand palette was designed to embody refinement, balance, and modern calm. Each tone was carefully chosen to reflect both the precision of Dr. Fournier’s work and the natural beauty his practice celebrates.
A soft white and bone base creates a sense of purity and openness, the perfect canvas for a high-end, minimalist aesthetic. Muted sage and agave greens add a fresh, organic energy that nods to renewal and confidence, while still feeling understated and luxurious. Deeper taupe and charcoal tones ground the palette, adding strength, sophistication, and that subtle NYC edge Craig envisioned. Together, these hues create a brand that feels clean yet warm, modern yet timeless…a visual translation of symmetry, artistry, and trust.
FINAL LOGOS
BRANDING MOCKUPS
See the Full Transformation
Discover how Dr. Craig Fournier is redefining modern aesthetics in the Capital Region.
Visit Fournier Plastic Surgery to explore its new brand and services.
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